Business Bonds through Gifting
The impression of gift giving in the business world has suffered a great deal from associations with bribery and graft. But the simple fact is that giving gifts is a natural cultural way to form good relationships. In Japan gifts are given at almost every occasion. It is a way to say simply “we care enough to spend some effort behind the scenes on this relationship”. Even though a company might have a collaboration with another company, the relationship is one-to-one between people. Simply put: make sure the right person knows that you personally value the relationship.
Prestige Does Not Need to Be Expensive
Of course, giving a special client a free $1 pen may not send the right message but a gift does not have to be valuable to signal that an effort has been spent. The key is in the thinking and – like a spouse on an anniversary – personalized gifts are a great way to show that you have spent some time thinking about them! A nicely crafted message highlighting some personal connection is a better way to demonstrate value than throwing an expensive bauble at a client.
Promotional Gifts for Celebration
OK so here is an easy start. Introduce your brand to your potential clients when they are having a good time. Simple. This is why advertising at big corporate hospitality free-bar sporting events is so expensive as the link between enjoying themselves and your logo sinks in on a subconscious level. No matter that it might not make sense trying to sell lawnmowers when they are eating caviar and getting drunk on champagne. The scientists tell us it still sinks in… the easiest way to do that without paying for a corporate tent at the superbowl? Put your brand on items on items they will use when celebrating.
Link Your Logo with a Useful Tool
On the next level down in the subconscious: everyone appreciates a helping hand. We don’t need to go back to our days in the savannah to know that someone who helps us climb a tree to escape a sabre tooth tiger will forever be a positive vision in your mind! OK so maybe you won’t be able to enable that level of gratitude! but the point here is to: Give potential customers something they will appreciate and use on a regular basis.
Give Them Something They Can Give Away
So everyone likes to receive something for free. This is basic stuff. But it is also true that everyone likes giving also. Giving something to family or to a colleague is a great way to say “when I was working I was still thinking about you”. Giveaways and what they call “conference bag fillers” are a great way to get branding exposure. The simple calculation (and the research shows this) is that the second stage of giving away doubles your branding power as there are more eyes on the brand and more feelings of appreciation… Check out this massive selection of cheap gifts for under $15.